Skip to main content

The sales CRM for financial services

Banking, insurance & capital markets — built for trust and compliance.

Relationship-led selling for banks, insurers, wealth and capital-markets firms. Adds suitability/compliance gates, household relationship banking, KYC/AML screening, and a regulated deal pipeline. Longer, trust-driven cycles with multiple approvers.

Start free trial See pricing
Pipelines
3
Custom fields
17
Industry KPIs
12
Segments covered
6

Built for every part of financial services

Each segment sells differently, so the pack knows who is on the buying committee in each.

Retail & Consumer Banking

Deposits, cards, mortgages and consumer lending sold through branches and digital channels.

Typical buyers: Head of Retail Banking, Branch Network Director, Chief Digital Officer

Commercial & Corporate Banking

Credit facilities, treasury and cash management for mid-market and corporate clients.

Typical buyers: Relationship Manager, Head of Treasury, Chief Credit Officer

Insurance & Reinsurance

P&C, life and specialty lines sold direct, through brokers or via bancassurance.

Typical buyers: Chief Underwriting Officer, Head of Distribution, Claims Director

Wealth & Asset Management

Advisory, private banking and asset management where suitability and fiduciary duty govern every sale.

Typical buyers: Head of Advisory, Chief Investment Officer, Private Banking Director

Capital Markets

Trading, custody, clearing and market infrastructure with latency and resilience requirements.

Typical buyers: Head of Trading Technology, COO Markets, Head of Custody

Payments & FinTech

Acquiring, issuing, embedded finance and BaaS — fast cycles under a bank-grade risk bar.

Typical buyers: VP Payments, Head of Risk, Chief Product Officer

Pipelines with real stage gates

Each stage says what the rep is trying to achieve and what must be true before the deal moves on, so forecasts reflect evidence rather than optimism.

Client Acquisition

Regulated FSI sales cycle with suitability and compliance gates

  1. 1Lead Identification

    Source prospects that fit the risk appetite and target segment before spending relationship time.

    • Prospect matches the target segment and risk appetite
    • A named contact has engaged

  2. 2Suitability & KYC

    Establish that the client is suitable for the product and can be onboarded at all.

    • KYC screening initiated and no blocking hits
    • Suitability / appropriateness profile captured
    • Beneficial ownership identified

  3. 3Financial Needs Analysis

    Document the financial objective, horizon and risk tolerance in the client’s own words.

    • Objectives, horizon and risk tolerance documented
    • Existing provider and switching costs understood

  4. 4Proposal & Illustration

    Present the recommendation with the illustration, fees and risks disclosed together.

    • Proposal and illustration delivered with full fee disclosure
    • Client confirmed understanding of the risks

  5. 5Compliance & Risk Review

    Get second-line sign-off. Nothing moves until compliance clears the file.

    • Compliance review complete with no open findings
    • Suitability rationale recorded in the file

  6. 6Credit / Underwriting Approval

    Secure credit or underwriting approval at the required delegation level.

    • Credit / underwriting decision issued
    • Pricing approved within delegated authority

  7. 7Funded / Onboarded

Lending Pipeline

Application-to-disbursement lending flow

  1. 1Application

    • Complete application and financials received

  2. 2Underwriting

    • Credit analysis complete
    • Collateral valued

  3. 3Approval

    • Credit committee decision recorded

  4. 4Disbursed

Policy Renewals

Insurance and facility renewal cycle with re-underwriting

  1. 1Renewal Review

    • Claims / utilisation history reviewed

  2. 2Re-underwriting & Repricing

    • Updated risk assessment and revised terms issued

  3. 3Terms Negotiation

    • Client accepted terms or a counter is on the table

  4. 4Renewed

The fields your team actually needs

Added to your records when you apply the pack, alongside everything SalesOS already tracks. Custom fields are on the Professional plan and above.

Accounts

  • Primary Regulator

    SEC · FINRA · FCA · OCC · FDIC · State Insurance · Other

  • Assets Under Management

  • Credit Rating

    AAA · AA · A · BBB · BB · B · CCC · Unrated

  • Client Segment

    Mass Market · Affluent · High Net Worth · Ultra High Net Worth · Small Business · Mid-Market · Corporate · Institutional

  • Household ID

    Groups related clients into one relationship for household-level reporting

  • AML Risk Rating

    Anti-money-laundering risk classification from screening

    Low · Medium · High · Prohibited

Contacts

  • Compliance Role

    Authorized Signatory · Beneficial Owner · Compliance Officer · None

  • KYC Status

    Know Your Customer verification state

    Not Started · In Progress · Verified · Expired

  • KYC Refresh Due

    Periodic review date — an expired KYC blocks new business

  • Politically Exposed Person

    Triggers enhanced due diligence

Deals

  • Suitability Assessed

    Suitability/appropriateness check completed

  • Risk Rating

    Low · Medium · High

  • Facility / Product Type

  • Expected Funding Date

  • Compliance Approver

    Second-line reviewer who signed off the file

Products

  • Regulatory Classification

    Deposit · Credit · Investment · Insurance · Payment Service · Non-Regulated

Quotes

  • Disclosure Pack Sent

    Fees, risks and terms disclosed to the client in writing

The metrics financial services leaders run on

Net New Households

Households acquired minus households lost in the period.

AUM Growth

Change in assets under management from net flows and markets.

Products per Client

Average number of products held per client relationship.

KYC Cycle Time

Days from application to completed KYC/AML clearance.

Time to Fund

Days from credit approval to disbursement or policy issue.

Credit / Underwriting Approval Rate

Share of submitted files approved at the first pass.

Client Attrition

Share of client relationships closed in the period.

Win Rate

Closed-won opportunities as a share of all closed opportunities.

Average Deal Size

Mean value of closed-won opportunities in the period.

Sales Cycle Length

Median days from opportunity creation to close.

Pipeline Coverage

Open pipeline value divided by the quota it has to cover.

Forecast Accuracy

How closely committed forecast tracked actual closed revenue.

AI that knows the rules of your industry

Coaching, objection handling and email help are tuned to this industry, and every prompt carries rules the assistant may not break:

  • Never give investment, tax or legal advice, and never imply a guaranteed return.
  • Never suggest bypassing, deferring or "working around" KYC, AML, suitability or approval controls.
  • Do not name or infer a client’s personal financial details beyond what the record states.
  • Do not claim a regulatory certification, licence or approval the company has not stated it holds.

Practice against the buyers you meet

Chief Risk Officer

Cares about: Auditability of every decision; Third-party risk posture; No new regulatory exposure

Head of Compliance

Cares about: Defensible audit trail; Supervisory review workflow; Records retention compliance

Chief Operating Officer, Retail Banking

Cares about: Shorter time to fund; Straight-through processing; Measurable cost-to-serve reduction

Head of Private Banking

Cares about: Advisor productivity; Household relationship depth; Discretion and client confidentiality

Features and plans

FSI Compliance & Suitability

Professional plan and up · Financial Services workspaces only

KYC / AML Screening

Enterprise plan · Financial Services workspaces only

Household & Relationship Banking

Professional plan and up · Financial Services workspaces only

Approval Workflows

Enterprise plan

Relationship Mapping

Professional plan and up

Compare plans for everything else included.

Speaks your language

KYC (Know Your Customer)
Identity verification and risk profiling required before onboarding a client.
AML (Anti-Money Laundering)
Controls and screening that detect and prevent illicit funds moving through the institution.
CIP (Customer Identification Program)
The documented procedure for verifying a customer’s identity at account opening.
EDD (Enhanced Due Diligence)
Deeper investigation applied to higher-risk clients such as PEPs.
PEP (Politically Exposed Person)
A client in a prominent public role, carrying elevated bribery and corruption risk.
AUM (Assets Under Management)
Total client assets the firm manages — the primary scale metric in wealth and asset management.
Suitability
The requirement that a recommended product matches the client’s objectives, horizon and risk tolerance.
Reg BI (Regulation Best Interest)
US SEC rule requiring broker-dealers to act in the retail client’s best interest.
MiFID II
EU markets directive governing investor protection, suitability and transaction reporting.
NIM (Net Interest Margin)
Spread between interest earned on assets and paid on liabilities — core bank profitability.
LTV (Loan-to-Value)
Loan amount as a percentage of collateral value; a primary credit-risk input.
Bancassurance
Distribution of insurance products through a bank’s own channels.

Questions

What does the Financial Services pack add to SalesOS?

3 ready-made pipelines (Client Acquisition, Lending Pipeline and Policy Renewals) with stage exit criteria, 17 custom fields across accounts, contacts, deals, products and quotes, 12 industry KPIs, a glossary and buyer personas for AI coaching. The interface also speaks your language: leads become “Prospect”, accounts become “Client” and contacts become “Client Contact”.

Which Financial Services features need which plan?

The pack's pipelines and terminology work on every plan, including the free trial. Its custom fields need Professional or above. Industry features: FSI Compliance & Suitability (Professional); KYC / AML Screening (Enterprise); Household & Relationship Banking (Professional); Approval Workflows (Enterprise); Relationship Mapping (Professional).

How does SalesOS keep its AI compliant in financial services?

Every AI prompt for a Financial Services workspace carries hard rules the assistant may not break, for example: Never give investment, tax or legal advice, and never imply a guaranteed return. Never suggest bypassing, deferring or "working around" KYC, AML, suitability or approval controls.

Can we change the pipelines and fields?

Yes. Applying the pack creates ordinary pipelines and custom fields in your workspace, so you can rename, reorder or remove them like any other. Re-applying it only adds what is missing.

How do we turn it on?

Pick your industry when you set up your workspace, or later under Settings → Industry Pack. Applying it sets up the pipelines, fields and buyer personas in one step.

Other industries

See it with your own pipeline

Start a free trial, pick Financial Services, and its pipelines and terminology are ready in one step.

Start free trial